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FRANK LUNA
Creative Director

Welcome to my portfolio page.  On this page you'll find a handful of video and design samples from the past few years.


frankluna@mac.com
619.453.3548

 

HOW TO BUILD A BRAND
A brand is what “they” say it is, NOT what you say it is. It’s a person’s gut feeling about a product,
service, or company. Because it depends on a community for its existence. The graph above is a step by step process toward building a brand into a living organism, a machine that needs constant maintenance.

Start each brand by asking yourself the following.
What do we do?
Why Do we do it?
Who does it serve?

 

ART INSTALLATIONS, IMMERSIVE ENVIRONMENTS and BROADWAY


TELEVISION

My first production company (JVP Productions NYC), was where I learned the art of pitching. Conceptualizing an idea into something that excites network executives was not easy. Getting the green light and delivering a polished project was another learning experience.

In time, I learned the balance between the ideas that work and those that will not. It's a constant process of refinement, trial and error. Today, I am more in tune to recognize the merits of a project that will lead to it's failure or success.

LEFT
Spencer Tunick Positively Naked
HBO

RIGHT
Naked Happy GIrls
Playboy TV

 

FLIPPING A BRAND

My initial duty at KCOS was to flip the station and it's programs into a brand that has a fresh look and purpose. From building sets, to revamping the purpose and concepts of a show, to team building. It's a never ending process to infuse new aesthetics and processes into age old systems.

 

3D DESIGN & MODELING


WORLDWIDE WAVELENGTHS
FRANK LUNA - CREATOR, DIRECTOR, EDITOR

Worldwide Wavelengths encourages musicians to step outside of their studio and step outdoors to create original music by the surrounding community and environment.
Produced, Created, Directed, Edited by Frank Luna
Sponsor: Pitbull Audio
Starring Real J Wallace, Dayla

 

ART DIRECTION, DESIGN, BRANDING


BITS & PIECES

FRANK LUNA - CREATOR, DIRECTOR, EDITOR

Bits & Pieces is a glimpse into the culture and community that flow through thChrch on a daily basis.
Produced, Created, Directed, Edited by Frank Luna
Sponsor: 9Five
Starring Real J Wallace
Camera: Frank Luna

 

COMMUNITY ADVOCACY


 

BIG K.R.I.T at 9Five

Produced by 9Five & thChrch
Hosted by Real J Wallace
Edited by Frank Luna
Directed by Frank Luna

 

  

BEHIND THE BRAND w/ Real J Wallace

Produced by 9Five & thChrch
Hosted by Real J Wallace
Directed by Mike Metcalf and Frank Luna
 


DIGITAL PHOTOGRAPHY


PROMO VIDEOS



Thanks for checking out some of my work. I look forward to collaborating.

contact frankluna@mac.com - 619.453.3548