The goal of Artist to Entrepreneur is to provide aspiring creatives with the appropriate professional skills to build a sustainable business with their work.

With a focus on behaviors and skills, Artist to Entrepreneur is built around the following learning topics:

  1. Business Fundamentals

  2. Personal Finances and Taxes

  3. Branding and Marketing

  4. Time Management

  5. Accelerated Learning Strategies

  6. Professional Project Management Strategies


1. Artist to Entrepreneur Fundamentals

  1. Establishing a sole proprietorship

  2. Obtaining an EIN number

  3. Purchasing a domain name

  4. Creating a fully functional website and online store:

    • Selling merchandise

    • Fulfilling orders made online

  5. Setting up payment processing services (Stripe, Square, and PayPal)

  6. Client acquisition basics:

    • Creating proposals for client work

    • Creating treatments for pitching new clients

  7. Designing and obtaining business cards

  8. Understanding and obtaining insurance policies


2. Personal Finance and Tax Basics

  1. Opening a checking and savings accounts with a local credit union

  2. Practicing the basics of effective personal finance

  3. Utilizing personal finance software (Zero-Based Budgeting and QuickBooks for Self-Employed)

  4. Keeping track of and paying taxes as a sole proprietor and/or small business


3. Branding & Marketing

  1. Branding

    • Defining Mission, Vision and Purpose

    • Develop a Style and Standards Guide

    • Content Development

  2. Marketing fundamentals

    • Finding a niche

    • Conducting market research

    • Copywriting formulas

  3. Digital marketing fundamentals

    • Social media best practices

    • Google AdWords and Google Display Ads

    • Facebook Ads

    • Instagram Ads

    • Email list (MailChimp)

  4. Planning, scheduling, and executing a multi-channel content schedule


5. Time Management, Project Management, and Accelerated Learning

  1. Adopting the best practices of time management:

    • Best practices from David Allen’s “Getting Things Done”

    • Utilizing productivity software (Todoist)

    • Establishing a weekly workflow (Time-Blocking)

  2. Adopting the best practices of project management

    • Best practices from David Allen’s “Natural Project Planning”

    • Learning to break down projects into phases and steps

    • Utilizing project management software (Trello)

  3. Utilizing accelerated learning strategies

    • Creating objective-based learning goals

    • Creating self-made learning plans

    • Finding and taking online courses for skill development


6. Self-Selected Projects and Ongoing Assistance

  1. thChrch is available at an ongoing basis for consulting for projects and business ventures


Program Directors:

Frank Luna
Creative Director
Founder of thChrch

Gabe Fernandez, M. Ed., RBT
Creative Consultant
Education Director