JW,

Thanks for taking the time to talk about our content schedule plan for the Woodruff Podcast.

Below, you'll find:

  • A summary of costs for one month of content management (as discussed at our last meeting)
     
  • A recommended monthly budget for ad spending broken down by platform

Summary of Costs

Weekly audience research for each platform:

Ads tailored to each platform
 

Ad creative based on the content of each episode
 

Ads created for each episode on each platform on a weekly basis (refer to www.thchrch.com/wmw)
 

Monthly reporting on analytics, ad spend, and results

Monthly Cost for Weekly Content Schedule Execution - $750

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Recommended Ad Spend for Each Platform (Monthly)*

Facebook

Weekly targeted ads (motion graphic videos) - $100
 

Monthly reach ad - $100
 

Boost to Facebook Page likes - $100
 

Instagram

Weekly targeted ads (motion graphic videos) - $100
 

YouTube

Targeted campaigns with motion graphic videos - $200

Recommended Monthly Total Ad Spend - $600

*These are preliminary figures to test the efficiency of each delivery channel. After one month, we'll have a better understanding of how to more effectively allocate our monthly ad budget moving into future months.


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Marketing Retainer Option - $1,000/month

Marketing strategy, planning, and execution are a necessity for any new or established project. Considering the unique needs and plans of Weird Moved West, the Marketing Retainer option might be a better fit.

Instead of containing my services only to The Woodruff Podcast, I can additionally work with you on future projects, helping to create new content schedules for each new project, as well as ensuring the execution of those schedules.

Additionally, any general marketing questions, consultations, or and strategic planning would be available to Weird Moved West whenever needed.


JW,

As always, we're here to help and build together for the
long term growth of our communities and culture.

Feel free to contact us at anytime.

Sincerely,
thChrch

Gabe Fernandez, M. Ed.
gabe@thchrch.com
915.626.4055

Frank Luna, Creative Director
frank@thchrch.com
619.453.3548